Since 2015, Leenus India has been solving the problems that sit underground: drainage, water supply, stormwater and water storage, from surveying to design to installation. Their name was earned on site, one project and one relationship at a time. Our job was to carry that reputation online. We began with SEO to make Leenus easy to find on Google, then added Meta lead campaigns around the projects Leenus wants to win, backed by English and Telugu creatives. Now Leenus can be discovered wherever high-intent buyers are looking.
Context
Infrastructure buyers don’t browse. They search for the exact job they need: underground drainage contractors, stormwater installation, water storage. These are high-intent searches, where a click from the wrong audience can quickly waste the budget.
Leenus wins big projects, including full development contracts of ₹1 crore and above and projects of ₹40 lakh and above. But their ads weren’t built around that work. Audiences and locations were mixed, and nobody could say which ad brought which lead, or what it cost.
Mixed audiences and locations, with no way to trace a lead back to its campaign or its cost.
Separate campaigns by audience and location, each accountable for its own cost per lead.
What changed: every rupee of spend could now be traced, compared and evaluated, campaign by campaign.
We focused on layout development, with most of the budget going into underground drainage. Each campaign got its own audience and location, and we ran multiple ad sets and ads side by side, so the numbers told us what to keep and what to drop. Below is the campaign data from Meta Ads Manager, with campaign names tidied for readability. TG = Telangana, AP = Andhra Pradesh.
| Campaign | Reach | Impressions | Unique Link Clicks | Unique CTR | Cost / Click | Amount Spent | Results | Cost / Result |
|---|---|---|---|---|---|---|---|---|
| Underground drainage leads, TG & AP · 1 Feb 2026 | 11,340 | 15,021 | 96 | 0.85% | ₹5.56 | ₹1,538.81 | 22 Leads (Form) | ₹69.95 |
| Underground drainage leads, TG & AP · 22 Jan 2026 (test version) | 1,444 | 1,607 | 8 | 0.55% | ₹10.67 | ₹277.48 | 1 Lead (Form) | ₹277.48 |
| Underground drainage leads, TG & AP · 22 Jan 2026 | 13,069 | 19,255 | 157 | 1.20% | ₹5.17 | ₹2,557.06 | 30 Leads (Form) | ₹85.24 |
| Underground drainage leads · 9 Jan 2026 | 13,848 | 19,737 | 143 | 1.03% | ₹8.48 | ₹2,933.52 | 42 Leads (Form) | ₹69.85 |
| Underground drainage leads, bid cap · 11 Jun 2026 | 36,714 | 52,898 | 211 | 0.57% | ₹14.34 | ₹7,256.54 | 37 Leads (Form) | ₹196.12 |
| Underground drainage leads · 14 May to 12 Jun 2026 | 49,541 | 98,674 | 540 | 1.09% | ₹10.03 | ₹14,617.14 | 92 Leads (Form) | ₹158.88 |
| Leads campaign · 25 Nov 2025 | 4,332 | 5,981 | 41 | 0.95% | ₹19.75 | ₹1,382.76 | 12 Leads (Form) | ₹115.23 |
| Underground campaign · 17 Nov 2025 | 11,412 | 17,674 | 118 | 1.03% | ₹18.94 | ₹3,976.83 | 22 Leads (Form) | ₹180.77 |
| Underground leads campaign · 23 Oct 2025 | 38,081 | 69,751 | 439 | 1.15% | ₹14.40 | ₹11,589.56 | 77 Leads (Form) | ₹150.51 |
| Leenus India ad campaign (website visits) | 2,095 | 2,585 | 220 | 10.50% | ₹3.64 | ₹847.47 | Website Contact | n/a |
Total Spend Across These Campaigns
Total Form Leads Generated
Average Cost Per Lead
*The ₹138 average excludes the website-visit campaign (₹847), which was not a lead-form campaign.
Our strongest campaigns ran across Telangana and Andhra Pradesh, so every static ad ran in both English and Telugu. The message stayed the same in both: "One Leakage Can Damage Your Entire Reputation." So did the offer: a free project survey. It was written to read as a warning worth acting on, not as a pitch.
Campaign Ad Videos: Answering the Question Before It's Asked
3 · Branded Material
4 · Final TestingEvery buyer has the same concern: "Will this actually be installed properly?" So we showed them. Real footage from the site, cut in English and Telugu, from the first dig to the final test, with branded DWC, HDPE and PVC material in between.
Team Leenus India
400 total leads, 335 from Meta ads over 10 months and 65 from organic search over 12 months. Below are the headline business outcomes.
Total Leads (335 from Meta ads over 10 months, 65 from organic search over 12 months)
Meta Leads Every Month, on Average (335 leads over 10 months)
Business Opportunity Created (total worth of quotations sent)
Leads From One Telangana Campaign (14 to 29 May 2026)
Business opportunity is the total worth of quotations sent to leads, not money received. The ₹47K is Meta ad spend only, and the leads include organic search.
We started with SEO and added Meta ads alongside it, so ads were never carrying the account alone. We built the Leenus India website around the same high-value work: layout development, piping networks and underground drainage. Now Leenus turns up whether a buyer clicks an ad, searches Google or asks an AI tool.
The Leenus India website is mentioned by name across the AI tools, with 45 different pages picked up. These are the same high-intent searches, like "piping network in hyderabad", "underground drainage services" and "trusted supreme pipe distributors".
| KEYWORD | RANKING | APPEARS IN GOOGLE'S AI ANSWER |
|---|---|---|
| layout development in hyderabad | #1 | Yes |
| layout development | #1 | Yes |
| layout development for real estate | #1 | Yes |
| layout development for builders | #1 | Yes |
| piping network services | #1 | Yes |
| piping network in hyderabad | #1 | Yes |
| smart drainage solutions | #1 | Yes |
| underground drainage contractors | #2 | Yes |
| underground drainage services | #2 | Yes |
| layout development contractors in hyderabad | #2 | Yes |
A selection of the 214 ranking keywords. All tracked layout development keywords rank in the top 3, and 30 tracked keywords sit in the top 5 on Google page 1.
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